Hi everyone, welcome to WMB (What is Marketing in Business). In this article, you will know about the outbound marketing, methodology, strategies, outbound marketing channels, outbound lead generations etc.
What is Outbound Marketing?
As you now know that an inbound marketing is a type of marketing strategy in which you are inviting your targeted prospects to your websites or any online assets. But an outbound marketing is just opposite to that of inbound marketing.
An outbound marketing is a type of marketing in which simultaneously target a large group of your potential prospects. These outbound marketing is done by using cold emailing, cold calling or advertising whether it is traditional marketing or digital marketing or both. Thus, an outbound marketing is a type of push marketing in which a business initiates the interactions and sends promotional message to their targeted audience.
What are Outbound Marketing Examples?
The outbound marketing examples includes following examples:
Outbound Marketing Examples : Traditional Advertising
Traditional advertising includes all of the marketing tactics which are very popular earlier than digital marketing like TV commercial Ads, Radio Ads, Printing Ads (Newspaper Ads, Magazine Ads, Flyers, Brochures etc.). These types of advertising are outbound marketing example.
Outbound Marketing Examples : Content Syndication
Content syndication is also an outbound marketing examples in which a business advertise or publish their promotional content on third party websites which are getting high traffics. In terms of digital marketing, it is called guest posting. In the same way, press release, article submission etc. are also known as content syndication.
Outbound Marketing Examples : Cold Calling
Most probably you have heard about BPO (Business Process Outsource). In BPO, there is a team of outbound team who makes a call to their audience to promote their new plans and other business offers. Therefore, in this outbound marketing example, a sales executives makes calls to large group of people who may be their targeted customers.
Outbound Marketing Examples : Cold Emailing
In our email inbox, there is tab of promotional messages. In this tab, you got a lot of emails of many business every day. Some of them you well known and others maybe new businesses. These are outbound marketing examples in which the businesses try to grab the attentions of audience who don’t know about anything in your business. There is no prior relationships with the audience. To make a relationship with your first audience, you need to approach them by emailing them.
Outbound Marketing Examples : Event/Shows
In live shows or conference events are great method to generate leads for business. This is also an example of outbound marketing. The events/shows are a platform where a business can build brand awareness among the potential customers. After that, now the group of people well know about your business organization.
Outbound Marketing Disadvantage
Unlike inbound marketing method where a prospects are interested in your businesses, outbound marketing method where an audience does not know anything about your business. They may be or may not be your targeted customers. Therefore, in outbound marketing method, the marketing agencies face a lot of problems. Some of the disadvantage of outbound marketing are as below.
Outbound Marketing Disadvantage : Low Engagement of Audience
If you have a new business, no one knows about your business, then first you need to approach or interact with them. For this, you use outbound marketing tactics. You invest in your advertisements or campaigns etc. You do not ask your audience for permission or grabbing their attention. Its results are you have not a large customer base audience and you are getting a low engagement of potential customers.
Outbound Marketing Disadvantage : Difficulty in ROI (Return Of Investment)
First, you need to understand about ROI what it is this. An ROI is an investment performance measurements whose full form is Return On Investment. An ROI is a ratio of net profit to investment. In terms of percentage, the ROI percentage is (profit/investment) × 100%.
Since you are a low engagements of your potential customers, your marketing messages does not measure how many people act once they see or hear the ad. And, hence the cost of investment in advertisements are expensive with relatively low results, your cost per lead increases. Therefore, it is very difficult to get high profit in ROI.
Outbound Marketing Disadvantage : Increasing Blocking Techniques
In outbound marketing, you use the broadcasting messages delivery advertisement. Due to this, your cold audience or hot audience, means your customers can become annoyed by your interruption marketing. To stop these annoying ads or get relax from interruption marketing, the users are using blocking techniques. They use ad blockers software and hence outbound marketing increases blocking techniques.
What are Outbound Marketing Channels/Tactics?
There are following outbound marketing channels or tactics.
Outbound Marketing Channels : TV Advertising
TV advertising is an interruption ad that is broadcasted during when you are watching your favorite TV shows or any movie. This is an outbound marketing tactics.
Outbound Marketing Channels : Radio Advertising
Radio advertising is also a type of an interruption ad that is broadcasted during when you are listening your favorite songs or any important news on your radio. This is an outbound marketing channels.
Outbound Marketing Channels : Telemarketing
Outbound telemarketing is n method of direct marketing of your business product or services to your targeted audience over the telephone, internet, or any other medium. Telemarketing is done by your marketing team or any robots machine that generate robots voice and describing your business offers. This is an outbound marketing tactics.
Outbound Marketing Channels : Door To Door Marketing
Door to door marketing is a type of marketing where your marketing team goes to each and every doors in a particular area of residentials and they describe about your business products. It will be very beneficial if your products is related for household product. This is an outbound marketing channels.
Outbound Marketing Channels : Email Marketing
Email marketing is an email outreach process of sending bulk emails to a group of large audience in their email inbox promotional tabs. This is an outbound marketing tactics.
Outbound Marketing Channels : News Paper Advertisement
News paper advertising is an ad that is printed in between the news. This ad is printed by news paper agency on the behalf of businesses. This is an outbound marketing channels.
Outbound Marketing Channels : Direct Mails
A direct mail is a type of direct marketing in which the advertisement messages like postcards, flyers, and catalogs are delivered physically to your targeted prospect’s mailbox through the United States Postal Service or other delivery service. This is an outbound marketing tactics.
Outbound Marketing Channels : Brand Marketing
A brand marketing is a promotion of your business brand through offline or online marketing medium. The brand marketing is done through social media marketing channels. This is an outbound marketing channels.
Outbound Marketing Channels : Printing Advertising
A print advertisement is type of marketing in which you business promotional messages are printed on any physical board, any clothes, or any vehicles etc. so that whenever any person seeing this physical material they will observe your businesses. This is an outbound marketing tactics.
Outbound Marketing Channels : Press Release
A press release is a form of announcement of any promotional messages with the help of press media like news channels etc. This is very helpful when you start a new business and no one knows about your business. This is an outbound marketing channels.
Outbound Marketing Channels : Social Media Marketing
Social media marketing (SMM) is an online marketing in which an advertisement is shown on social media networking sites like Facebook, Instagram, YouTube, Twitter etc. This is an outbound marketing tactics.
Outbound Marketing Channels : Pay Per Click
Pay Per Click (PPC) is also an online marketing in which an advertisement is shown on google search results, whenever a user search a keyword on google. This is an outbound marketing channels.
Outbound Marketing Channels : Guerrilla Marketing
Guerrilla marketing is a marketing in which an unusual ad is displayed with some funny or catchy messages images like a printing ad on a train, a bus etc. When it travels, then the nearby audience or passengers are watching this ad unintentionally. This is an outbound marketing tactics.
What are Outbound Marketing Strategy?
There are following outbound marketing strategy.
Outbound Marketing Strategy : Cold Emails
A cold email is an unsolicited email sent to a person you have not interacted with before.
Cold email is probably the most straightforward way to acquire initial customers because you are reaching out directly to people in your target audience and presenting your product to them. Just do not be discouraged by the lack of responses.
Survey says that only 1% – 10% of the people you reach out to will be interested. It is a numbers game, so you will need to send a lot of cold emails to get results.
Outbound Marketing Strategy : Cold Calls
A cold call is an unsolicited call to a person you have not interacted with before. People tend to avoid these cold calls due to fear of rejection. It stings when you make an offer to someone, and they say “No”.
Most of the unknown people said a worst answer than a polite NO. Therefore, it is not good way to make the call at all. But, if the cold calling is done right way, it can be an effective method of generating business.
Outbound Marketing Strategy : Flyers
A flyer is a type of paper advertisement that is distributed in a public places like any market, a bus stand, a railway station, a temple near buy, it depends what the type of advertisement is.
Most of people are not interested in them. And you have all been on the other side of this interaction.
Now, you are a polite person and do not want to offend them, so you wait until you turn around the corner before you put the flyer in the trash. That probably makes you skeptical about flyers.
And it is true, handing flyers out on the street to random people is not exactly the best use of your resources.
However, they might work in places where your target audience hangs out, for example, if you are an educational startup, then you need to distribute your flyer in the near by location of any school, any institutes etc.
Outbound Marketing Strategy : Billboards ADs
Advertising on billboards has become so old-fashioned. But they are good source of profit. They serve as a pattern interruption and grab attention immediately. And that is what you should aim for with billboard ads.
Make people notice, make people remember, and make people talk. Billboard ads are always giant, huge, and full of colour which make it eye catchy but adding creative unique elements into it make it unforgettable and worth remembering.
Outbound Marketing Strategy : Search ADs
A sort of paid in-your-face marketing strategy where companies initiate the conversation by reaching out and sending a message. Users are interrupted during the search process for your message to be shown.
Digital marketers served these ads even in the middle of watching a clip where you do not even have the option to skip them to continue watching your video. But, if you serve these types of ads according to their cache history of browsing content, search ads may be profit for your business.
Outbound Marketing Strategy : Trade Shows/Events
Trade shows or any event is a platform where you interact with your targeted audiences. These audience knows about your businesses. These shows are not feasible financially by most companies, but trade shows are important because they offer you a platform to market to your customers and then sell your product to those exact same customers.
Initial leads and sales will turn into more leads and more sales, meaning that you just need a couple successful sales to get the process going. So, trade show though is costly but it’s a good investment to spike up the sales.
What is Outbound Marketing Campaign?
A good campaigns follow a theme and include a series of touches with the market. It’s noisy in the marketplace, and a message delivered once through a single medium rarely makes a difference. While there is no magic number regarding the best frequency for a message to make an impact, opinions range from three to twenty times, with seven being an old marketing adage.
Outbound marketing campaign involves the use of
- Social media advertising
- Boost successful social media posts
- PPC advertising
- Cold calling
- Email newsletters
- Print and radio ads
- Video Ads
- Tradeshows and other industry events
- Email Blasts with One-Time Offers or Discounts
What is Outbound Marketing Agency?
An outbound marketing agency is an agency that helps in marketing a company, firm using outbound marketing strategies. They help in making flyers, email, print or radio ads etc.
These agencies are very helpful in boosting market growth using outbound marketing strategies. The outbound marketing agency create a lot of content, strategically share that content by which you can promote your brand easily.
Content Marketing and Outbound Marketing
There are following difference between content marketing and outbound marketing:
Difference 1: Content Marketing vs Outbound Marketing
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer actions.
Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience.
Difference 2: Content Marketing vs Outbound Marketing
Content marketing includes things like educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide them with something they can’t get elsewhere. It’s the best way to turn your product, no matter how common, into something that is not like everyone else’s.
On the other hand, Outbound marketing examples include more traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogues, etc.), tradeshows, outbound sales calls, and email outreach.
Difference 3: Content Marketing vs Outbound Marketing
Content marketing is all about to attract potential customers using blogs, eBooks, social media posts, graphics and videos, content marketing attracts, keeps them engaged and moves them further along the sales funnel.
On the other hand, an outbound marketing is about reaching out to potential customers using cold calls, billboards, TV ads, radio ads, flyers, etc.
