Hi everyone, welcome to WMB (What is Marketing in Business). In this article, you will know about the digital marketing, digital marketing agency, digital marketing services list, digital marketing strategy, few details of digital marketing tools with their website URLs.
What is Digital Marketing?
Digital marketing is an area of marketing where the business or brand’s product and services are advertised over the internet on the digital devices like desktops, laptops, mobiles or any digital media.
In this era of digital technologies, most of the audience have laptops, desktops and mobiles and they are highly active on different social media networks and surfing internet etc.
Thus, every business needs this online advertisement or marketing over the internet so that they can target the audience who spent a lot of time on social media networking sites like Facebook, Instagram, WhatsApp, YouTube etc.
In digital marketing, the digital marketers advertise text, videos, podcast messages, app or websites etc. on these social media networks and search engine.
What is Digital Marketing Agency/Companies?
Digital marketing agency is an online advertising marketing company that promote your brand and generates leads for business, product and services in the digital world.
All of these of digital marketing is done by using website development, SEO (Search Engine Optimization), content marketing and social media marketing.
The digital marketing agency has a team of marketing consultants who make strategies for advertising the brands, creators who create content and design a graphics images for posting on social media platforms and developers who develop software and mobile application.
Some digital marketing agencies provides all of the full marketing services whereas others are specialized in a particular niche market and working for niche based services.
What are Digital Marketing Services List | Internet Marketing Solutions?
Digital Marketing Services : Search Engine Optimization (SEO)
Digital marketing agency does SEO for your business websites. SEO is an optimization of your business websites for which you websites in ranked in search engine especially in Google, Bing, Yahoo etc.
SEO has three parts that are ON Page SEO, OFF Page SEO and Technical SEO.
ON Page is basically optimizing your websites contents through keyword research, title heading tags, optimizing meta tags and meta descriptions and doing image SEO etc.
OFF Page SEO is optimization of other than websites, means creating social media signals on each platforms, building backlinks and directories submission etc.
In technical SEO is optimizing web search console, google analytics, submitting website sitemap etc.
Digital Marketing Services : Search Engine Marketing (SEM)
Digital marketing agency team also provides SEM service. SEM is paid advertising on search engines.
By doing SEM, it will create your online presence over the digital world. When a user searches a keywords on search engine like Google, then you ads may show on Google results.
Digital Marketing Services : Website Designing & Development
This is first step towards in digital marketing of your business.
The developer of digital marketing agency develop a digital assets for your business and brand so that audience can connect with your business and this digital assets is nothing but it is a website.
Digital Marketing Services : Social Media Marketing (SMM)
Digital advertising agency also do SMM for your business.
SMM is all about creating engaged content for social media accounts and running marketing campaigns on different social media platforms like Facebook, Instagram, YouTube, Pinterest etc.
Digital Marketing Services : Email Marketing/Outreach
Digital marketing advertisers are also doing email marketing. In this email marketing services, the digital marketers makes an email marketing strategy, manage email campaign, automate email marketing, create email template, and then they send emails. The mail goal of email marketing to motivate people to buy your product and services, and overall this will speed up your business sales.
Digital Marketing Services : Remarketing/Retargeting
When you run a PPC campaign, then your audience are interacting with your business. These audience may or may not to buy your business product or services.
Then, you need to do remarketing and retargeting. There is a slightly difference between remarketing and retargeting.
In remarketing, the displaying ads are shown to person personally, for this you must have their emails.
In retargeting, the displaying ads are shown on third party platform like Facebook Ads, YouTube Ads etc.
Thus, remarketing and retargeting in digital marketing allows you to connect with those people who have interacted with your business websites or mobile application before.
Digital Marketing Services : Content Development/Marketing
In content marketing, the digital marketers make a strategy to show highly engaged content to your target audience that solve some problems.
The content marketing create a strong relationship with your prospects and building a trust and loyalty on your business for a long period.
Digital marketing agency owners develop content for marketing and the content may be in form of images, text, videos, eBook, short blog posts, social media posts, infographics, case studies etc. These content are promoted over internet everywhere.
Digital Marketing Services : Quality Website Link Building
The link building in digital marketing is very important for your websites. Link building is method of hyperlinking your business websites to other websites so that the search engines uses these links to crawl your websites from various websites.
More number of quality links of your website on other websites will increase your SEO rank and hence it will increase you ranking in search engines like Google, Yahoo etc.
Not only increasing your website ranking, it will also increase domain authority (DA) and page authority (PA).
Digital Marketing Services : Affiliate Marketing
When you promote other business product or services, then you get a commission every time when a user buy their product and services. This is known as affiliate marketing and you are promoters so you are called an affiliate.
When a company launches a new product in market, then the businesses run a paid campaign and apart from this, they also search affiliates who promote their business product and the companies pay a sales based commission to affiliates.
The digital marketing agency also have a team of niche based affiliates who can promote your product and services.
Digital Marketing Services : Pay Per Click Management
The main service of a digital marketing agency is PPC. The digital marketing agency team makes a marketing strategy to promote the business brand over the internet and then they develop useful content (images or texts or videos) and then run the paid campaign.
Now after some days of campaign, the team member of digital marketing agency analysis the paid campaign by observing the analytics.
Thus, PPC marketing is managed by the digital marketing agency according to the results in PPC.
Digital Marketing Services : Video Marketing
As you know that Google is the most popular search engine and after that YouTube is second most popular search engine. Therefore, videos are most engaging content over the internet.
According to survey, 84% of the product consumers said that they are convinced by the brand’s video and hence approx. 93% of brands said that they acquire their customers with videos posted on their social media pages.
Thus, the digital marketing agency also provide videos marketing services in which they have a team of video creators that creates a promotional videos or tutorial videos for a business and then it is advertised over the internet.
Digital Marketing Services : Online Reputation Management (ORM)
Online Reputation Management (ORM) is all about the perception of your business and your product or services based reviews and information over the internet. This ORM determines the trust signal of your business information found online.
Is the online reputation in favor of your business or against your business?
It depends on your online reputation what your potential customers thinks about you.
Can they buy your business product or services or refer to someone?
It depends on your customer’s feedback reviews, social engagement, testimonials etc.
Thus, the digital marketing agency also help in ORM. The main benefits of ORM are getting more sales, improved SEO, positive reviews about your company. The digital marketing agency team who listen to your customers, target relevant reviews websites, shares customer feedback over the social media on the behalf of your business.
Digital Marketing Services : Amazon Marketing Services
Like Google and YouTube, Amazon is also a product search engine and it has billions of product listing. Millions of people buy a product on Amazon.
Thus, selling a product on Amazon market place becomes a competitive market place for a seller. Every sellers want to make revenue by selling on Amazon.
Therefore, Amazon seller has a platform of advertising on Amazon so that the seller may advertise their product on Amazon by keyword specific targeted.
This advertising platform of Amazon is known as Amazon Marketing Services (AMS).
Now, the digital marketing agency also provides Amazon marketing services for Amazon sellers. Hence, digital marketing agency helps for Amazon sellers in making more revenue by selling product on Amazon.
Digital Marketing Services : eCommerce Marketing
Ecommerce Marketing is a marketing of using marketing strategy to drive traffic on your online ecommerce store, converting them into paying customers.
A digital marketing agency providing ecommerce marketing uses all of the digital marketing tactics like SEO, social media networks, search engine Ads etc. to promote your online stores.
Digital marketing agency also creates and executes ecommerce marketing plans like upselling your product, integrating Instagram, lunching Facebook stores, capturing emails subscribers, improving email campaigns, integrating LIVE chats, starting blogs for organic traffic and using Local SEO for ecommerce marketing.
What does a Digital Marketing Do?
Creating Digital Marketing Strategies
Before running paid campaign, a digital marketing agency prepares a marketing plans or strategies for marketing a business brands, product or services.
In marketing strategies, they defines brands type of which niche, create buyer’s personas like location, age, hobbies, setting your goals, setting the budgets for paid campaigns and measuring the ads performance.
These marketing strategies are very helpful in running the paid campaigns.
Growing Organic Traffic
Digital marketers adds some blogs for organic traffic to your websites. These blogs may be a product guide, tutorials, case studies etc.
The content of these blogs are written with well researched keyword targeting so that it is ranked on search engine.
And then the digital marketing agency team does SEO and promotes over social media platforms. This will increase trust signal to search engine and hence your business websites is ranked on Google, yahoo, etc.
Improve Business Revenue
The main objective to do digital marketing for your business is to improve business revenue. For this, you need to use all of tactics of digital marketing from website building to paid campaign.
This will help you to presence over the internet and hence your potential customers can find the information about your business product or services.
Brand Marketing
Brand marketing is a type of marketing where your business brands dominating a market. You have seen a lot of ads on TV or any social media platforms of various companies. But which of these ads is easy to remember is main objective of brand marketing.
For example, Amazon is best market place, KFC is best chicken fried stores, Google is most popular search engine etc.
It means, marketing a product or services with whole business brands is the brand marketing. The digital marketing company also do brand marketing for your business.
Boost ROI
In running paid campaigns, you need a budget. This is your marketing investment. In return, your product or services are sold.
Now, the profit for your business is depends on price value of product or services and budgets. If you take help from a digital marketing agency, they will boost your ROI.
Generating Sales Leads
Digital marketing agency focuses on generating sales leads for your business.
For this, they use different marketing tactics to target audience and prove them an offer in form of eBook, free tutorials etc.
In return, people provides their email and contact details. And then, you need to follow up them to generate sales leads.
What are Digital Marketing Strategies?
There are following strategies in digital marketing.
Awareness
In awareness, the digital marketing agency spread out the new business in market over the internet through digital marketing skills. First, they create plans for awareness of the business product or services to audience and then creates a content regarding the businesses and shares all of the content on social media platforms and also run paid campaigns if necessary.
Evaluations
In evaluation, the digital marketing agency calculates the investment in paid campaign and evaluate the profit by selling the business product and services. They also evaluate the cost of acquisition of new customers.
Purchase
In purchase, the digital marketing agency focuses on lead generation and converting them into paying customers. They target the potential clients who may purchase or interest in business opportunity.
Post Purchase
In post-purchase, the digital marketing agency try to avail all the product or services of a business to their clients so that the client are happy with the business and make a huge profit. All of these are done for business marketing so that the existing client becomes the business promoters. The paying clients refer to his/her friends of another business and hence it is type of word of mouth promotion of business with the help of paying clients.
What are Main Pillars of Digital Marketing?
There are four main pillars of digital marketing. The main important work in digital marketing in these sections, that’s why these are called pillars of digital marketing.
Customer Interactions
Every digital marketing agency needs a high ticket paying clients. Therefore, first of all you need to market yourself in your niche market and try to build connection among your friends and your professional colleges. Then, try to win their trust and provide a plan to grow their business with this model. Engage with your targeted audiences and solve their marketing small problems etc.
Online Digital Channel
This department of any digital marketing agency is the execution or operational department in which you need to use all the digital marketing platforms and use social media platforms. Make a business profile on all of them and be present on all of them. Always share your client’s testimonials of their experience working with your digital marketing agency.
Ad Creations
This is main important operational work where your business clients is paying to you for creating their marketing or advertising ads in form of digital and run their ads according to their targeted audiences, business products and services etc. In the creation phase of ads, the digital marketing team analysis of ads executions. They build the buyer personas like their demographics, interest and behaviors etc.
Content Generation
In the ads creation phase, you need to create a content for business promotion of your client agency. You need a content developing team in your digital marketing agency. Their main job roles will be creating ad copy, highly engaged images, graphics, or videos etc.
What are Digital or Online Marketing Tools?
Digital Marketing Tools : Mail Chimp
Website URL : https://mailchimp.com/
Why Use MailChimp : For Email Marketing/Automation Services
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Online Marketing Tools : HubSpot
Website URL : https://www.hubspot.com/
Why Use HubSpot : Software Products for inbound marketing, Sales & Customer services
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Internet Marketing Tools : Google Analytics
Website URL : https://analytics.google.com/
Why Use Google Analytics : For tracking Website Traffics
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Digital Marketing Tools : Trello
Website URL : https://trello.com/en
Why Use Trello : For List Making Application
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Online Marketing Tools : Hootsuit
Website URL : https://www.hootsuite.com/
Why Use Hootsuit : For Social Media Management
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Internet Marketing Tools : KISSMetrics
Website URL : https://www.kissmetrics.io/
Why Use KISSMetrics : For Customers Engagement Automation
KISSMetrics Home Page Screenshot :
Digital Marketing Tools : All In One SEO WordPress Plugins
Website URL : https://aioseo.com/
Why Use All In One SEO : For SEO of Websites
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Online Marketing Tools : Buzzsumo
Website URL : https://buzzsumo.com/
Why Use Buzzsumo : For Discovering Best Engagement Content Over All Social Media Platforms
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Internet Marketing Tools : Crazy Eggs
Website URL : https://www.crazyegg.com/
Why Use Crazy Eggs : For Eye-tracking tools such as Heat map, Scroll map, Overlay, and Confetti to track a website’s operation
Crazy Eggs Home Page Screenshot :
Digital Marketing Tools : Uber Suggest
Website URL : https://app.neilpatel.com/
Why Use Uber Suggest : For Generating Keywords Ideas
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Online Marketing Tools : DropBox
Website URL : https://www.dropbox.com/
Why Use DropBox : For Files Hosting Services
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Internet Marketing Tools : Google My Business
Website URL : https://www.google.com/intl/en_in/business/
Why Use Google My Business : For Local SEO of a Website
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Digital Marketing Tools : Fiver
Website URL : https://www.fiverr.com/
Why Use Fiverr : For Freelancer Work
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Online Marketing Tools : Zoom Meeting
Website URL : https://zoom.us/
Why Use Zoom Meeting : For Online Meeting / Online Teaching
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